Post library A library that ships ready-to-share posts
Marketing publishes pre-written copy, an image, and a destination URL. Employees grab the one that fits, hit share, done in five seconds.
Why now
Traditional marketing is expensive.
Traditional marketing is expensive.
Employee advocacy is free and trusted.
Three problems every brand hits with paid social — and how a Keepface advocacy program flips each one into a tailwind.
01 · Problem
Paid ads lose trust
Ad fatigue and the privacy era have eroded the conversion lift of paid social. People scroll past brand creative.
Keepface way
Employees networks earn it
Posts from real people in your company reach warm, trusted audiences your paid budget never touches.
02 · Problem
Low internal engagement
Most advocacy programs die in week three. There is nothing to win and no one keeping score.
Keepface way
Monthly leaderboards
Gamified contests, seasonal rewards, and a public leaderboard turn participation into a shared sport.
03 · Problem
No visibility into employee posts
Without tracking, you cannot say which department drove reach, who is consistently active, or what content actually worked.
Keepface way
One dashboard for management
Live reporting across every employee, every group, every channel. Earned Media Value attached to each post.
The full EA loop
From a fresh hire to measurable reach
Post library 
Self-portal Employees onboard themselves
Once HRIS sync brings someone in, they log in, hit Connect, and OAuth-link LinkedIn or X. Tokens stay on Keepface, nothing leaks to a spreadsheet.
Leaderboard Behaviour, not vibes
Configurable score weights, append-only event log, monthly snapshots that auto-close on cron. Prizes disburse from your wallet on the 1st of next month.
How it works
Three steps. No complexity.
From invite link to first share in under a week — and from first share to leaderboard within the month.
01
Employees register
Each teammate gets a unique invite link, signs up in under a minute, and connects their LinkedIn, Instagram, and TikTok accounts.
- Personalised invite link
- Social accounts linked once
- Profile lives in the employee panel
02
Campaigns are announced
Management creates campaigns scoped to any group: Marketing, Sales, Engineering, regional teams. Notifications fan out via email, WhatsApp, and Telegram.
- Per-group campaign targeting
- Email + WhatsApp + Telegram alerts
- Full content brief attached
03
Share and get rewarded
Employees accept the task, post on their channels, submit the share link as proof. Top performers earn rewards based on Earned Media Value the post actually generated.
- Submit a share link as the report
- EMV calculated automatically
- Top advocates earn the leaderboard prize
Notifications via Email WhatsApp Telegram
Two panels, one platform
Built for the people doing the work and the people running the program.
For the team
Employee panel
A simple, mobile-first view of every active campaign. Employees see what is open to them, what is due, and what they have earned this month.
- See active campaign tasks
- Accept or decline tasks
- Read the full content brief
- Upload share links as proof
- Track personal points + rewards
For the program lead
Management panel
A live program command center. Group employees, scope campaigns, and read consolidated analytics across departments, regions, and channels.
- View every employee with live analytics
- Group employees into named lists
- Launch different campaigns per group
- Real-time consolidated reporting
- Reward top advocates + run gamification
What you gain
Six reasons leadership says yes on the first demo.
Private Label
Every screen, email, and notification is branded as your company. Employees never see the Keepface logo unless you want them to.
Full Control
Orchestrate hundreds of employees from one dashboard. Groups, permissions, campaigns, payouts all in one place.
Built-in Gamification
Leaderboards, contests, and seasonal rewards keep participation high after the launch hype fades.
Scales With You
Start with one department, prove the lift, then roll out company-wide. The platform behaves the same at 20 or 20,000 employees.
Better Brand Knowledge
Employees engage with your products and messaging on a weekly cadence. Your brand voice spreads inside-out.
Audience Answers
Customer questions land in front of the people who can actually answer them. Sales, support, and product show up where the audience already is.
Your data stays yours.
No external access, no employee data sold, no surprise integrations. Your program data lives in your tenant only.
Dashboard preview
Real-time view of every advocate, every post, every dollar earned.
Management dashboard
Active advocates · This month
LIVE
| Employee | Team | Posts | Engagement | EMV |
|---|---|---|---|---|
| CR Camille R. | Marketing | 18 | 5,200 | $2,800 |
| AM Arjun M. | Sales | 12 | 2,450 | $1,200 |
| YT Yuna T. | Support | 8 | 980 | $450 |
| DF Diego F. | Engineering | 6 | 720 | $310 |
Showing 4 of 184 advocates Total EMV: $42,840
Leaderboard · September
- 🏆 #1
Camille R.
Marketing · 5,200 engagement
- 🥈 #2
Arjun M.
Sales · 2,450 engagement
- 🥉 #3
Yuna T.
Support · 1,890 engagement
Rewards auto-paid on the 1st of next month
Loved by people-ops + marketing
Real teams, real numbers
"We had a Slack channel and a spreadsheet. Now we have a post library, a leaderboard, and an actual reach number on the EMV column."
Camille Rouse
VP Marketing · B2B SaaS
"Nightly BambooHR sync means new hires are enrolled before their first standup. By week two they have already filed a post. That used to take a quarter."
Arjun Mehta
Head of People Ops · scaleup
"UTM injection on every share let us prove the channel pays back inside the first month. The leaderboard kept people coming back the second month."
Yuna Tanaka
Brand Director · enterprise tech
Integrations
Three networks. One library.
OpenID Connect for sign-in + w_member_social for posts. Each employee's OAuth token lives in their own row. Token rotation overlap.
- Per-employee OAuth bind
- Share via /v2/ugcPosts
- Token rotation overlap
X (Twitter)
OAuth 2.0 PKCE shares the same library and leaderboard plumbing as LinkedIn. Employee picks the destination at share time.
- OAuth 2.0 PKCE
- Same library, both networks
- Shared with HERALD app
HRIS providers
BambooHR (subdomain + API key), Personio (OAuth + paginated), Workday (per-tenant URL + basic-auth). Daily cron + manual Sync now.
- Daily 02:00 sync cron
- Onboard / offboard delta
- Department + title metadata
FAQ
Common questions
Do employees need an admin to enrol them?
No. Once HRIS sync ingests them, employees log into /user/connections with their work email and bond their own LinkedIn or X. Admins never handle credentials.
Which HR systems do you support?
BambooHR (subdomain + API key), Personio (OAuth), and Workday (per-tenant URL + basic-auth). Manual CSV import is also available for any other HRIS.
How do you stop fake share gaming?
Shares are recorded by the OAuth-authenticated API call, there is no self-report row. Velocity caps reuse the affiliate engine, and shared post URLs are rate-limited per network.
Is employee data PII-classified?
Yes. Employee records carry data_classification=pii and live behind the same role boundary as customer records. Retention auto-purges offboarded employees after the configured window.
What does it cost?
Employee advocacy is included in your plan, no per-employee fee, no per-share fee, no extra cost for HRIS sync. You only pay for the rewards you actually disburse.
Stop renting attention.
Own the channel your team already has.
Launch a free pilot with one department in under 48 hours. See the first leaderboard within a month.
No card required. Pilot includes up to 25 employees and one campaign.
17 markets worldwide
Influencer marketing, local in every market
Hover a country to find it on the map, tap to explore verified influencer lists in that market.
